For the best shop owners,

Winning Is Everything.

We’ll show you how.

“With Victory, we increased our profit 325% over last year. Other consultants just ended up costing me money, and didn’t help our business grow. Victory are the real deal. I have confidence in our ability to go where we need to go, and that whatever barriers we run into, we will get the help we need to overcome them.” – Mike Petingale, Owner, Fleet Read

Training Icon

Training

Effective, hands-on training programs to get you – and your team – winning.
Coaching Icon

Coaching

One-on-one support from our experts will ensure you blast through your goals.

Speaking

Bring our team to your event and create powerful results for your members.
Jimmy

Profitability

About Us

Our Purpose is to help shops build WINNING TEAMS where EVERYBODY WINS.

As the owner of a prosperous auto shop for over 22 years, I can tell you that right now it is CRUCIAL that shop owners focus on working on their businesses. The shop owner that knows the tools of management, marketing and planning is going to have an opportunity to really grow their business. That’s what we’re here to help you with.

Jimmy photo

Jimmy Alauria

Founder & CEO

What We Do

Proven strategies and support to drive success in your shop.

We are committed to revolutionizing the automotive repair industry by delivering effective management training that allows shop owners to increase productivity while lowering stress.

Coaching

Improve performance at every level of your shop.

READ MORE
Staff Training Image

Staff Training

Freedom for shop owners begins with trained staff.

READ MORE
Sales image

Marketing & Sales

Increase your car count with proven strategies.

READ MORE
Hiring

Recruiting & Hiring

Get real results with building your team.

READ MORE
Flow Photo

Shop Flow & Efficiency

Fast, efficient flow is the key to profitability.

READ MORE

Shop Evaluation

A proper evaluation is the first step.

READ MORE

Schedule Your Free Shop Evaluation Today!

Staff Training Image

Why It Works

We train your entire team.

At Victory, we apply a management system that has been proven in thousands of businesses across the planet at all levels; and it's been successful in the automotive repair industry for decades. So while we do train the shop owner, we don't stop there. Our whole purpose is team building.

Most shops struggle because the staff simply aren't sufficiently trained. So they need constant supervision from the owner, which hurts profitability, creates stress, and prevents shop owners from having the lifestyle they deserve. We're here to help you empower your team to deliver at a high level on their own.

Proven systems

Recruitment, training, customer service, finance, expansion planning and more.

Driving expansion

Our coaches are there to ensure your business is healthy, profitable and WINNING!

Recent Case Studies

Our track record speaks for itself.

Our leadership team has helped thousands of businesses expand and become stable and prosperous.

Pettingill Photo
Mike Pettingale, Fleet Ready
Owner, Fleet Ready

“With Victory, we increased our profit 325% over last year. Other consultants just ended up costing me money, and didn’t help us our business grow. Victory are the real deal. I have confidence in our ability to go where we need to go, and that whatever barriers we run into,

Randy
Randy Bunn, Quality Plus Automotive

There are so many little things there that most people never think about as a business owner for 38 years. All the solutions are here with Victory. You build a business to have freedom and money. The idea is to train employees so they can run the business without you

Josh Bunn photo
Josh Bunn, Quality Plus Automotive

Victory has the technology and the knowledge and the experience with car repair shops to be able to help you. They’re good guys. They’re very knowledgeable. They understand the tech and understand how to put it on a simple level that everybody can understand. Everybody that that’s there now has

Office Photo

Why We Do This

It's all about helping people accomplish their personal mission.

We're proud of our success as shop owners. But we believe we can do more to truly make a difference in the lives of our fellow entrepreneurs by teaching what we've learned. 

Our purpose is to motivate and inspire people to reach their full potential, with the truth and the technology that will help their teams thrive. 

Experience Matters

Leadership based on real-life experience.

Jimmy Photo

Jimmy Alauria

Founder & CEO
Dan Brown photo

Dan Brown

Co-Founder
Steve Photo

Steve Etter

VP of Operations

Contact Us

Let's take a look at your shop together.

Contact us to schedule a free, no-obligation consultation, and learn how our programs can help you drive success in your shop.

1539 W Hatcher Rd., Phoenix AZ 85021

Want to learn more? Subscribe to our newsletter.

Sign up to get helpful tips and strategies from the cutting edge of automotive shop strategy.